Our Approach

As the kind of people who choose to eat organically and ethically, we care a lot about what we put in our own bodies. If we wouldn’t take a supplement ourselves or give it to our nearest and dearest, we won’t make it or sell it.

Perhaps it’s our Canadian roots, but we didn’t expect this to be such a radical approach. Turns out that the supplement industry is like the Wild West with a lot of low down, dirty, “profits over people” business practices going on.

We were shocked to discover that all of the following is commonplace:

  • Supplements based on junk science, nutritional fads and get rich quick schemes
  • Low grade ingredients to maximize profit
  • More filler than active ingredients
  • Lax manufacturing standards that contaminate the product with heavy metals, microbiological agents and allergens
  • Inadequate testing protocols that fail to catch contaminants or label discrepancies
  • Suppliers that substitute lower quality raw materials when they think no one is looking
  • Labels that hide ingredients and are flat out false

Unconscionable, right? We think so, too. The more we learn about how other companies in our space do business, the more impassioned we get. We’re committed to doing things differently.

Here’s our approach in a nutshell:

Product design that puts people and the planet first

Our business is about helping people we consider as friends to optimize their health and wellness. The product design process puts our customers at the center, always asking what they most want and need.

We believe in the natural healing power of food, but belief isn’t enough. Evidence-based science is used to formulate all our products because efficacy matters—we’re not interested in making placebos.

We are also big believers in sustainability and strive to make choices that are good for the planet and our animal friends. Every product is non-GMO and most are vegan.

When designing new products, we’re looking to create something that makes a real, positive difference for our customers.

Here are the three key philosophies that guide our product design:

Customer-centered

We listen closely to what our customers ask for in support calls, comments on our website, social media and other shout outs to us. For example, we created Luna Kids because parents who were getting good sleep from Luna, our natural sleep aid for adults, asked us to help their children sleep better.

We make a conscious effort to avoid common allergens: gluten, dairy, soy, egg, nuts and corn.

We take great care in making sure our capsules are sized just right—so that you aren’t choking down a horse pill and so that you have maximum control over the dose.

Natural first, scientific formulation

Hippocrates said, “Let food be thy medicine and medicine be thy food.” We couldn’t agree more! When formulating our supplements, we look first to food-based nutrition as medicine and then look for natural ways to improve bioavailability and potency.

While there’s a great deal of wisdom that comes from generations of traditional knowledge, we look to modern science to help us create the best formulation possible. Each supplement we develop has to have strong, peer-reviewed scientific research from credible sources to back up its efficacy.

The scientists on our team are quick to evaluate and dismiss research that is inconclusive due to weak methodology or small sample sizes. Promising sounding formulas that lack scientific evidence get axed.

No science, no supplement.

Cruelty-free and sustainability matter

We are unabashed tree-hugging, nature lovers with a deep concern about the future of our planet. We look for sustainable, ethically produced sources. Every one of our products is non-GMO. We never add preservatives.

The vast majority of our products are vegan because we care about our animal friends. There’s no gelatin produced from animal bones or marrow in our capsules—they are made entirely from vegetable-based materials.

“Above and beyond” Quality and Testing

We’re pretty fanatical about the quality of each product we make. We source the best raw materials available and set insanely high processing standards for our suppliers. Testing happens throughout production to ensure the purity of our products. Third party labs analyze each batch to validate the ingredients and check for contaminants.

Honesty & Transparency

We believe that you deserve to know everything that goes into your body. Our labels disclose everything inside the bottle, including the ingredients used to make and fill our capsules.

Big hearted customer support

No matter our individual job function, everybody at Nested Naturals is here to support people in their health and wellness. Answering questions and talking to our customers is something we all do … even our founders get in on the action.

We freely share what we know to help our customers make the best choices for themselves. The helpful content about nutrition, health and wellness on our website is more than a marketing strategy; it’s at the core of who we are.

Our lifetime guarantee means that if you aren’t satisfied with our product for any reason and at any time, we’ll refund your money. There’s no hitch. Just email or call us.