Radically Transparent Supplements

Know exactly what you’re getting. All of the good stuff, none of the bad.

As the kind of people who choose to eat organically and ethically, we care a lot about what we put in our own bodies. If we wouldn’t take a supplement ourselves or give it to our nearest and dearest, we won’t make it or sell it.

Perhaps it’s our Canadian roots, but we didn’t expect this to be such a radical approach. Turns out that the supplement industry is like the Wild West with a lot of low down, dirty, “profits over people” business practices going on.

Unconscionable, right? We think so, too. The more we learn about how other companies in our space do business, the more impassioned we get. We’re committed to doing things differently.

Here’s our approach in a nutshell:

Product design that puts people and the planet first

Our business is about helping people we consider as friends to optimize their health and wellness. The product design process puts our customers at the center, always asking what they most want and need.

We believe in the natural healing power of food, but belief isn’t enough. Evidence-based science is used to formulate all our products because efficacy matters—we’re not interested in making placebos.

• Customer-centered

  We listen closely to what our customers ask for in support calls, comments on our website, social media and other shout outs to us. For example, we created Luna Kids because parents who were getting good sleep from Luna, our natural sleep aid for adults, asked us to help their children sleep better.

  We make a conscious effort to avoid common allergens: gluten, dairy, soy, egg, nuts and corn.

  We take great care in making sure our capsules are sized just right—so that you aren’t choking down a horse pill and so that you have maximum control over the dose.

  

• Natural first, scientific formulation

  Hippocrates said, “Let food be thy medicine and medicine be thy food.” We couldn’t agree more! When formulating our supplements, we look first to food-based nutrition as medicine and then look for natural ways to improve bioavailability and potency.

  While there’s a great deal of wisdom that comes from generations of traditional knowledge, we look to modern science to help us create the best formulation possible. Each supplement we develop has to have strong, peer-reviewed scientific research from credible sources to back up its efficacy.

  The scientists on our team are quick to evaluate and dismiss research that is inconclusive due to weak methodology or small sample sizes. Promising sounding formulas that lack scientific evidence get axed.

  No science, no supplement.

  

• Cruelty-free and sustainability matter

  We are unabashed tree-hugging, nature lovers with a deep concern about the future of our planet. We look for sustainable, ethically produced sources. Every one of our products is non-GMO. We never add preservatives.

  The vast majority of our products are vegan because we care about our animal friends. There’s no gelatin produced from animal bones or marrow in our capsules—they are made entirely from vegetable-based materials.

  

“Above and beyond” Quality and Testing, Honesty & Transparency

We’re pretty fanatical about the quality of each product we make. We source the best raw materials available and set insanely high processing standards for our suppliers. Testing happens throughout production to ensure the purity of our products.