To provide the best natural supplements and radically honest information so that people can make the best wellness choices for themselves and the planet.
Why We Exist
As climbers, snowboarders, kayakers and yogis, we are the kinds of people who care a whole lot about wellness and what we put into our bodies. We do our best to eat clean. Kale salads! Quinoa bowls! Beet smoothies! We know all the recipes by heart. (Full disclosure, we enjoy chocolate cake and a good craft beer from time to time, too. Though never together, yuck!)
But no matter how well we eat—organic, local, non-GMO, nutrient-dense foods—we can’t get all the nutrition needed for our superhero lives from diet alone. We founded Nested Naturals because we struggled to find nutritional supplements that we could trust.
When our founders Kevin and Jeremy were looking to get stronger and healthier, nutritional supplements were a part of the program. Determining the best product seemed like an easy enough task. What can’t Siri and Google do these days? They were shocked to discover an industry-wide lack of transparency and dishonesty.
Few brands will tell you exactly what is inside the bottle, where it comes from or its quality–even when you reach out and ask. Some include ingredients that are downright harmful, many include ingredients that cause harm to the planet. A disturbing number flat out lie about their ingredients and sources. Third-party testing is a rarity—which means that nobody knows if what the label says is true.
It’s the Wild West in the nutritional supplement industry, but there’s a new sheriff in town. We set out to create the company that we wish existed. One that is built on trust.
That means using honest, natural ingredients of the highest quality and creating custom formulas that are scientifically supported. It means transparency about everything that goes into our supplements and third-party testing to prove it. It also means treating our customers as friends—being generous with support and information so that you can make the best choices for your wellness.
We are nature-loving folk who worry about the future of the planet and our animal friends. Sustainability and humane business practices are a big deal for us and we make choices about even the tiniest details—such as the ingredients in the softgels we use—with these values in mind. We want the generations that follow us to be able to enjoy wellness and wild things.
Good health should be a basic right, but many people on the planet don’t have access to the basic nutrition. A portion of our proceeds go to providing nutritional supplements to people in need.